In a national survey of Baby Boomers conducted by Fiorente Media, over one-third of respondents reported interest in a streaming online health news program. Further, the majority of respondents reported that the internet was their most important source for health news and information.
The survey of over one thousand adults ages 50 to 68 was fielded in June 2014 to identify how Baby Boomers are getting health-related news and information, health topics of interest to them, and to assess interest in a streaming online health news program.
Nearly all Baby Boomers surveyed (96%) reported using the internet as a resource when seeking out health and wellness-related information. Fifty-six percent of respondents reported they considered the internet their most important heath information source. The internet was also reported as the second most trusted source for health and wellness-related news and information (behind health and wellness magazines.)
Survey respondents reported diet, physical activity, heart disease, cancer, and high blood pressure as the topics of most interest to them. In addition, twenty-three percent of respondents reported that they currently provide care for an aging parent, one third of which reported being very interested in getting news and information about caregiving.
Fiorente Media is piloting an online-streaming health news and information program called Fiorente HealthDesk. When asked about their interest in the HealthDesk program, 37% of people ages 50-68 were “very” or “somewhat” interested in the concept.
Craig S. Ross, PhD, MBA, President of Fiorente Media was pleased with the level of interest in Fiorente HealthDesk. “We project the potential audience to be as many as 35 million adults across the country,” said Dr. Ross.
Fiorente HealthDesk is currently under pilot development with production expected to be finished by the end of 2014.