June 16, 2014

Fiorente Media, Inc. elects B Corporation Status

By vote of its shareholders on June 12, 2014, Fiorente Media, Inc. of Boston, Massachusetts has elected to adopt status as a B corporation under Massachusetts General Laws Chapter 156E. The B corporation designation will facilitate the application of the company’s assets to its mission to understand the influence of media on human health and to use media to improve the human condition.

“The B corporation designation gives the Board of Directors and Officers of Fiorente Media the flexibility to pursue its mission, and just as importantly, practice what we preach with regard to our own employees, suppliers, and customers,” said Craig S. Ross, PhD, MBA, President and Founder of Fiorente Media. “We want to create an environment in which our employees can achieve a healthy lifestyle, balancing work and personal time, all while providing the public with scientifically-valid health news and information. The B corporation designation will allow us to make certain business decisions that benefit our employees while keeping an eye on corporate profits.”

Fiorente Media, Inc. is producing a series of life-stage targeted channels with high-quality video programming for internet delivery. The company’s first production is Fiorente HealthDesk – a health news and information channel targeted to Baby Boomers. Fiorente Media’s Research Division will continue its research focusing on the influence of media on human health.

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Fiorente Media was founded in 2002 as Virtual Media Resources, Inc. The company’s mission is to understand the influence of media on human health and to use media to improve the human condition. Fiorente Media can be found on the web at www.fiorentemedia.com.