We envision a future in which people in all cultures have access to scientifically valid, up-to-date health information presented to them in a manner that facilitates their engagement in improved health behaviors.
We value the scientific process that contributes to human knowledge through rigorous testing of competing ideas.
We value communication technologies that reduce the cost and accelerate the pace for sharing human knowledge.
We value the contributions of scientists who reveal new insights, of communications experts who translate insights into actions, and of citizen-scientists who let us know if we have succeeded in our mission.
We value the efforts of our employees who seek fulfillment of their career ambitions by contributing to our mission.